Inside resources to help drive your business
If you are a business owner then, you must have already got a website for your business or if you haven’t, then, you must be thinking of getting one. A business, be it a small start-up or large enterprise, they need a professional looking website that represents their business and brand perfectly to make their online presence.
Why small businesses need a website?
Launching a website has become equally important as launching any business these days. Business owners are found even building their website first and marketing their business before launching their business in the real world. Research has shown that more than 90% consumers search online before making any actual purchase which makes it more important for any businesses, especially small businesses to build a website and let everyone know about your mission and services. The better the small business website design, the higher is the chance to have a better online presence.
Why is WordPress best CMS for small business websites?
WordPress is the most popular content management system, there’s no doubt on that. More than 60% of websites today, they all are built in WordPress. WordPress was built as a blogging platform initially, but, now it has evolved into the largest and most versatile content management system which allows you to create a fully functional website and mobile application. WordPress offers perfect solutions to all business types and sizes. That’s the reason; most of the businesses today, they have built their website in WordPress. There are tonnes of reasons why small businesses should use WordPress for their business website. However, we have compiled some of the top and important reasons why you should use WordPress to run your small business website.
Let’s take a look at why WordPress is best for small business website.
Open source and totally free
Who does not like a free stuff?
Everybody likes free stuff, and WordPress is open source software which means it is totally free of cost. You can download it free, install it and do whatever you like to do with it. For small businesses, it is a great platform which saves your money. You can easily make edits and add new pages and posts without taking help of a designer. The money you had to pay for a designer, you can save it and invest it in other things.
WordPress, being open source software, has a large community and it is maintained by a large group of volunteers. The source code of this software is available for anyone to learn and modify. If having trouble, you can get online support from the community anytime as millions of WordPress users are active and ready to help each other.
Easy to Use and Learn
The main reason why WordPress has become the most popular CMS and the first choice of millions of users is because it is very easy to use. Even beginners can easily learn WordPress and use it. There are tonnes of articles and step by step guides available for from WordPress installation to plugin development. Each member of WordPress community, they are active and ready to discuss your issue and provide you with the best solution.
A person having no technical knowledge can also use WordPress easily. They can easily add and update content on the website themselves without having to pay for a designer. So, anyone can install, manage and update WordPress.
Most popular CMS, it’s more than just a blog
WordPress was initially developed as a blogging platform and there’s no doubt on its popularity as the best blogging platform today. That’s the reason; people still make a huge mistake merely taking it as a blogging platform. Since the day of its formation, WordPress has evolved a lot. It has quickly recognised itself as a great platform for building websites.
WordPress is continuously growing and moving forward. WordPress offers all the things that you need to create and structure a website such as custom posts, custom fields, advanced custom fields, relational fields, conditional fields, flexible content, and much more. That’s why many popular brands like CNN, Time, TED, Dow Jones and NBC Sports have trusted WordPress and adopted it for their websites. And it’s your turn now.
Having a website without SEO is similar to having no website at all. Every business owner builds a website for their business, keeping SEO in mind. In today’s competitive world of online marketing, if you don’t have a good online presence of your business then, you are losing many business opportunities. SEO is that knight, which improves your online presence by defeating your competitors. And WordPress is highly optimised for search engines: it is exceptional to search engine friendly.
WordPress has very clean, consistent and streamlined code which is easier for Google spiders to index. It’s logical architecture, responsive design and the setup option to customise each post and page with its own Meta tags make it even more preferable to Google. If you have no idea about Meta tags then, you can take help of any plugin available. With WordPress, you can drive more traffic to your website easily.
Security wise, it’s safe
Being open-source in nature, everybody has access to the code. Therefore, WordPress can definitely be an easy target for hackers and intruders. Already, lots of discussions have been made on this topic. However, the truth is, WordPress is just like any other content management system who takes ongoing work continuously to keep it as secure as possible.
The internet can be an uncertain place, not only WordPress, no websites are 100% secure here. WordPress has a large team of security who are working constantly to make the site more secure than before. A number of WordPress, theme and plugin updates with improved features are released every now and then which keeps your website constantly up-to-date of the latest safeguards against vulnerabilities. Another amazing thing about WordPress is it updates itself automatically, including its security features. So, you need not have to bother updating it.
Variety of Free themes and plugins
There are thousands of free WordPress themes and plugins available on the web today. And this is what I love the most about WordPress. From those thousands of available themes, you can simply select the theme that best suits your business concept and gives your small business website a professional look. WordPress has themes for every business, not only business but everything. Whether you want a portfolio theme, a business theme, magazine theme or an eCommerce theme, WordPress has the perfect theme for you.
To add some more functionality to your WordPress site, you can take help of plugins. Like themes, there are thousands of free and premium WordPress plugins available which are easy to install and use. These plugins, not only helps you to add extra functionality to your site but, it adds the whole new platform to your site. Both WordPress themes and plugins, they come with their own options, so you can easily customise them without having any coding knowledge.
Multiple Media Types
Content does play an important role, but, having content only can make your site boring. A great way to make your website more engaging and lively is to include other media such as images, videos, audio, animations, etc. in your business website. And WordPress offers you such platform which comes with built-in support to handle multiple media types.
WordPress supports images that include .jpg and .jpeg, .png and .gif. It supports audio files that include .mp3, .m4a, .ogg, and .wav. And, the video file types that WordPress supports include .mp4, .m4v, .mov, .avi, .wmv, .ogv, .mpg, .3gp and .3g2. With so much file upload options, WordPress gives you a lot of freedom to upload.
Supports multiple users
Another wonderful feature of WordPress is it has the capability of handling multiple users at a time. That’s the reason why most of the larger companies with marketing departments choose WordPress as they can give editing or read-only access to others. This allows site owners to lessen the responsibility by enlisting others to take over some of the publishing responsibilities.
While giving access to others, you need not have to hand over control of your entire site. WordPress offers you access to four main author roles which include: administrator, editor, author and contributor. An administrator is the most powerful role which has access to all functions of a site, including publishing content and managing users. Whereas, an editor has access to publish and edit their own posts as well as other users posts. An author has only access to publishing and managing their own posts whereas a contributor is only capable of creating and managing their posts. A contributor cannot publish their posts, it is the responsibility of an editor or the administrator to review and publish them.
Online support and community
As we have already stated that WordPress is the most popular content management system today. And being open source software, anyone can have access to the code. This is why WordPress has millions of active users, a large team of developers and a large number of WordPress communities and discussion forums.
The online support system of WordPress is excellent. You can find solutions to your issue easily here. Most of the issues of WordPress have already been discussed in the community. So, you will easily find the solution to your problem. There are a number of available resources which can help you to learn WordPress quickly. If you are a beginner then, your first stop should be the documentation where you can find information on everything from installation to plugin and theme development.
Keeps getting better
WordPress just keeps getting better and better day by day. Since the day of its development as a blogging platform, WordPress has evolved a lot. And, yes, for the better sake. The popularity of WordPress has never decreased till now; rather it is gaining its popularity more than ever. And we are sure that it will rule for many years from now.
The millions of active users and a large team of developers, they all are always working together to make WordPress better than before. That’s the reason; a number of amazing features and updates are available every now and then. With WordPress, your business website will never go out of trend.
We hope this article answered your question about why you should use WordPress to build your small business website. Besides the above-mentioned points, there are many other good reasons to use WordPress which we will cover in our post later. However, the above-mentioned reasons are more than enough for you to choose WordPress as a CMS for your business website.
Many businesses have made a smart decision choosing WordPress, now it’s your turn.
Do you think WordPress can handle your business website requirement? Send us your requirements using our contact form.